The world’s largest retail chain wants to conquer the German market. The characteristic of the supermarket is the specific concept of the product.
Dortmund – With more than 83,000 branches in 19 countries, the US grocery chain 7-Eleven is already familiar to many. The company is also now eyeing the German market and plans to set up several branches, RUHR24 reports. The retailer’s range is based on one product group in particular.
US supermarket 7-Eleven wants to expand in Germany – stores in gas stations are possible
Whether on vacation or on a business trip – many consumers have probably been to a 7-Eleven store abroad. In the future, the supermarket may also open branches in Germany. Because the company has announced that it is looking for franchise partners.
In order to establish a branch network in Germany as well, 7-Eleven needs cooperation with German companies in the retail, hospitality and hospitality sectors. According to 7-Eleven, an important prerequisite for working together is a passion for convenience food, which is what the supermarket is known for.
The company sees great potential in the German market. There are many 7-Eleven stores in gas stations across the US. It remains to be seen whether a similar concept will be implemented in Germany. In addition to possible openings in Germany, the food company is also considering branches in other European countries.
Incidentally, the 7-Eleven brand comes from the original 7:00 a.m. to 11:00 a.m. hours. Today, some shops are even open 24 hours a day.
US supermarket 7-Eleven plans branches in Germany
With plans to expand into Germany and Europe, 7-Eleven aims to be “a one-stop shop where people can get high-quality food and drinks quickly and conveniently despite their busy lives,” explained Ken Wakabayashi of 7-Eleven International. The focus is on comfort products.
This includes the advice center for the consumption of ready-made food that facilitates or replaces the work of preparation in the kitchen. They are often ready-to-eat in aluminum trays, cans or frozen. Common examples are ready meals that only need to be heated by the end consumer (more on supermarkets and discounts at RUHR24).
7-Eleven maybe soon in Germany – the advantages and disadvantages of convenience food
The finished products promise a high level of convenience for consumers. The main advantage of convenience food is that it saves time in preparation. In general, customers mostly need to reheat ready-to-eat portioned meals. Moreover, the offer in supermarkets is now diverse and there is less food waste.
However, the consumer center also refers to some additional preservatives that contribute to a long shelf life. Some additives can be harmful to your health.
Food processing also leads to the loss of vitamins in food. High salt content and packaging waste are also disadvantages. However, prepared products such as frozen pizza are very popular in Germany.
Rubriklistenbild: © Mateusz Slodkowski/Imago