The US supermarket wants to conquer the German market

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To: Alina Schröder

US supermarket 7-Eleven wants to expand to Europe. There are already branches in Scandinavia. © Imago

The 7-Eleven supermarket, known for its convenience food, wants to expand into Europe. The US company sees great potential in Germany.

Kassel – A new supermarket wants to expand across Europe. According to his statements, the US group 7-Eleven is planning branches in Germany and may include large chains such as period, Lidl or compete in the Kaufland market.

Created by: 1927 in Oak Cliff (suburb of Dallas)
Seat: Dallas
Owner: Seven & I Holdings Co., Ltd.
Number of branches worldwide: 83,000

7-Eleven: US supermarkets could compete with Aldi, Kaufland and Co

With nearly 60,000 stores in East Asia and 14,000 in North America, 7-Eleven is already established there. In Europe, however, the supermarket is rarely represented: there are only stores in Denmark, Sweden and Norway. However, the company now wants to continue growing internationally and is looking for suitable franchisees interested in establishing new branches outside of Canada and the US. That comes from one Access to the official website out Supermarkets and discounters such as Aldi, Lidl, Rewe and Kaufland will soon face new competition.

In addition to Germany, the following countries are attractive destinations:

  • France
  • Ireland
  • Italy
  • Austria
  • Poland
  • Switzerland
  • Spain
  • Turkey
  • United Kingdom
  • These:

The management of the company sees enormous potential, especially in Germany notify If 7-Eleven really enters the German market, sales of several million euros would be expected here. But the US team is not the only one that supports the Federal Republic: also The Norwegian supermarket Oda would like to impose its offer here.

Competition from Aldi, Kaufland, Rewe: 7-Eleven plans to expand in Europe

7-Eleven got its name from the fact that US stores were originally open from 7:00 a.m. to 11:00 p.m. The supermarket is particularly popular for its wide range of convenience foods. In addition to magazines, drinks and snacks, 7-Eleven’s main sales come from prepackaged foods such as sandwiches, hamburgers, hot dogs and salads. Some branches also offer fresh pizzas. Convenience products such as salads and packaged sandwiches are also available in many supermarkets and discounters such as Aldi, Lidl, Kaufland and Rewe.

“Convenience food is a global trend and a growing market. With quality fresh food and beverage offerings, 7-Eleven is already a leader in this segment in Asia and North America,” said Ken Wakabayashi, CEO of 7-Eleven International. And indeed, global demand for convenience products continues to rise, a as it shows Analysis by market research institute Future Market Insights (FMI)..

One reason for this, therefore, on the one hand the crown– it was a pandemic. On the other hand, between work, studies and the hobbies of everyday life, the younger generation is turning more and more to prepared products and foods that do not require a long preparation time. (asc)

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