So fruity. So easy So FRESH. – New refreshing granini with real fruit and less than 15 kcal (62 kJ) per 100 ml.
- granini FRESH in three varieties: cherry, passion fruit and grapefruit rosemary
- Available for retail and e-commerce starting May 2
When the delicious granini fruit juice meets the sparkling mineral water, it will be “FRESH”. This is the product promise of granini’s new range of soft drinks. From May 2, granini FRESH will be available in three exciting varieties cherry, passion fruit and grapefruit rosemary, guaranteeing the enjoyment of real fruit with few calories. With less than 15 kcal (62 kJ), granini FRESH is the perfect thirst quencher for all those who want to enjoy a sweet break without a guilty conscience, both for relaxing at home and for a new moment at any time.
The range of 750 ml returnable bottles makes a strong visual impression with its colorful and modern appearance. Like all granini products, granini FRESH is vegan and contains no sweeteners or preservatives. And best of all: finally, the fruit ability of the popular juice brand granini can also be found in the spritzer segment and is setting new trends on the shelf.
granini FRESH: refreshing varieties, low calories
Enjoying tasty fruit can be easy – according to granini FRESH’s product statement. With this concept, the popular juice brand is expanding its fruit experience into the soft drinks segment and showing that even low-calorie foods can be delicious, of course. “Especially when things are stressful, consumers want a little respite and variety in their daily lives.
At the moment, however, the spritzer range on the shelf is 85%* apple-dominated and therefore rather monotonous. granini FRESH brings colorful diversity to the range and proves that delicious taste and fewer calories are not mutually exclusive,” says Katharina Schäfer, Brand Manager at Granini. “In addition to the two popular types of spritzers in hospitality – passion and cherry – we are releasing a unique trend and trend variety with grapefruit rosemary that will be inspired this summer,” says Schäfer with confidence.
*= Nielsen IQ Trade Panel – D Total, “Schorle” segment, 2022
Product details granini FRESH
Orders:
- Cherry (8% fruit content)
- Maracuja (4% fruit content)
- Grapefruit Rosemary (8% fruit content)
Product features:
- Fruit juice with sparkling mineral water
- Less than 15 kcal (62 kJ) per 100 ml
- Vegan, without artificial sweeteners and preservatives
Container: 750 ml returnable bottle
Delivery units for sellers:
- The six packs
- Screens, sorted several times
RRP: 1.59 euros
About Eckes Granin
Eckes-Granini Deutschland GmbH is one of the leading brand companies in the field of fruit drinks and, with the Hohes C, granini and Die Limo brands, stands for quality, enjoyment and health in equal measure. The extensive range consists of YO syrup and the children’s brand FruchtTiger.
With more than 550 employees at its administrative headquarters in Bröl (North Rhine-Westphalia), Bad Fallingbostel (Lower Saxony) and Nieder-Olm (Rhineland-Palatinate), Eckes-Granini is a modern family business that adheres to traditional values. combined with environmental and sustainability awareness. Eckes-Granini works continuously to prevent and reduce greenhouse gas emissions through various measures. In addition, Eckes-Granini has its own team participating in the Rynkeby charity cycle ride. The Eckes-Granini Group’s current sustainability report can be found at Sustainability report (eckes-granini.com).