“Best Vegan Range” – Lidl has received the PETA Vegan Food Award

© Lidl

Germany’s Lidl convinced the jury and the PETA community at this year’s animal rights organization PETA’s Vegan Food Awards and won the “Best Vegan Range” category for its own vegan brand Vemondo. Vegan products have been part of the freshness discounter’s range for several years.

More than 670 V-Label vegan products are now available at Lidl throughout the year, including 80 individual items from the permanent range of vegan brand Vemondo, which launched in 2020. It offers a wide range of vegan milk and yogurt alternatives, pizzas and desserts with a wide range of meat alternatives.

peta vegan food award logo

“We are very happy with the award for our vegan range. This drives us towards our goal of continuously increasing the proportion of plant-based protein sources by 2025, including by expanding Vemondo products. In this way, we enable healthier eating at the best price-performance ratio,” says Christoph Graf, purchasing manager at Lidl Germany.

Since January, the grocer has unveiled a comprehensive conscious eating strategy, with which the company is setting binding targets to offer its customers a better range of products for a conscious, healthy and sustainable lifestyle by 2025, at the usual Lidl low. the price

“With its wide and extensive range of vegetables, Lidl shows that plant-based and animal-friendly taste sensations are always possible. A pure vegan diet is pleasant, creative and sustainable for people, animals and the environment. We hope that many more companies and brands will follow this pioneering example and make their offerings more plant-based. PETA congratulates it for winning the Vegan Food Awards 2023 in the “Best Vegan Range” category, said Harald Ullmann, founder and second president of PETA Germany.

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© Lidl Service GmbH & Co. KG

Vegan variety on all channels

Lidl offers information on the topic of vegan food in various communication channels, for example “Why, why, vegan?” on the podcast Influential Gordon Prox hosted distinguished guests with a mix of knowledge and entertainment. Under www.lidl-kochen.de More than 1,000 vegan recipes are available, a selection of which is prepared by chef Timo Franke every week on social media in the format “Cooking Vegan with Timo” and encourages people to try them.

You can find more information about Lidl’s vegan offer here www.lidl.de/vegan. Learn more about the PETA Vegan Food Award here www.peta.de.

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